The show, sponsored by Pearce Seeds and Micron Bio Systems, has 300 trade stands booked, meaning visitors are in store for a huge range of products and displays. “Our exhibitors play a vital role in the show, as they provide a unique opportunity for farmers to gain specialist advice and see the latest technology, all in one place,” says Head of Shows Alan Lyons. “The show is a real avenue of information and opportunities.”
Lely will be demonstrating live robotic milking with its latest Astronaut automatic milker, giving an insight into this cutting edge technology. “The show offers a valuable opportunity for farmers to see this equipment in action, at a time when technology is moving fast and is advancing the industry to new levels. It is also useful for farmers considering how to modernise and improve efficiencies,” adds Mr Lyons.
“Though the dairy industry is starting to show some signs of recovery, farmers are still facing difficult times, and they will be keen to meet with milk processors and others in the industry to map out a profitable future,” he says. “The show is the ideal platform for farmers to meet with industry leaders and identify new products to make life easier on-farm.”
Visitors will be able to attend a range of seminars to hear speakers on a multitude of subjects; from ‘keeping cows healthy to optimise profitability,’ to ‘maize and soil management,’ presented by David Gardner, CEO of Innovation for Agriculture. The Cow Clinic will also return, providing valuable advice on lameness and cattle handling.
Speakers corner will host debates with Michael Oakes, NFU dairy board chairman; David Handley, chairman of Farmers for Action; Mike Houghton, partner at Andersons; and Nick Millard, president of the Central Association of Agricultural Valuers.
The show would not be complete without cattle showing, and visitors will not be disappointed; with over 250 cattle set to attend, competition for the prestigious awards will be fiercer than ever. As well as breed and calf classes, the show will also be host to the English Guernsey Society National Show, attracting entries from across the country. Competition schedules and entries are now open and available online, with a closing date of 22 September.
The evening before the show will feature the showmanship classes, followed by the Dairy Industry Dinner with speaker Chris Walkland, a renowned journalist and dairy market analyst. The dinner will also include the Dairy Industry Award which recognises the individual who has contributed most to the industry.
The best up-and-coming vets will also be recognised with the Dairy Industry Vet of the Future award, presented to the top veterinary student at the show, adds Mr Lyons. “It is important to recognise and give credit to the top contributors to the industry, as they will play a big part in shaping its future.”