As this is the event’s 40th anniversary, it promises to be a celebration of all things arable, bringing together nearly 500 exhibitors to showcase the latest machinery, crop and business developments.
“Arable farmers use Cereals as a one-stop shop to inform their decision making year-round,” says event director Jon Day. “Last year half of Cereals visitors were farm owners or managers, with more than 20% of those responsible for over 1,000 hectares. We’re proud to say visitors come back year after year, whether it’s for the latest technical information, to review and compare machinery or simply for networking – Cereals delivers. ”
Spanning over 64ha on a working farm and attracting over 24,000 visitors every year, Cereals is a hotspot for arable innovation. Visitors can expect everything from advice on how to boost returns with specialist crops, and working demonstrations of cultivation equipment to the latest cutting edge technology in Syngenta’s Sprays and Sprayers Area and the Drone Zone.
“Visitors have access to some really unique exhibits at Cereals,” says Mr Day. “The Soil Pit is just one example, where farmers get to go ‘underground’ to look at crops below the soil surface and seek advice on a variety of issues from compaction to crop nutrition.”
With so much to see, it can be hard for visitors to plan their day, so this year the event is introducing Knowledge Trails, making it easier to pinpoint exhibitors covering hot topics like blackgrass, oilseed rape and precision farming.
For those wanting to keep up with the latest industry news, the Arable Conference will be featuring a series of debates and seminars with themes ranging from farming without glyphosate to Brexit.
Crowds will also be drawn to Syngenta’s Farm Sprayer Operator of the Year (FSOOTY) final, featuring a Question Time session with the finalists headed up by application specialist, James Thomas.
“FSOOTY is an opportunity to share knowledge and learn from the experiences of other entrants,” says Mr Thomas. “The session will give visitors the chance to quiz the country’s top sprayer operators for their topical tips and best practice advice to get the best results from every application.”
Jono Dixon, Yorkshire farmer and #clubhectare founder, is a regular visitor to Cereals and says it’s an event well worth attending. “From financial advice to looking at the crop demonstration site; the abundance of new machines and the sprayer demo area – it is very useful for gleaning almost any information you require,” he says.
“The arable conferences are well worth attending and it’s a good idea to keep an eye on pre-show advertising to see what is being discussed, as most conferences are popular and you won’t get a seat. The final of FSOOTY is also a real crowd puller.”
Tickets are now on sale via the website www.cerealsevent.co.uk/tickets and visitors can use the promocode CEREALS17TOS to save over 15% on tickets.