This year will see a new look Cereals Event return to the Cambridgeshire site, with lots of fresh, exciting features in response to feedback from both the exhibitor and farmer advisory boards, which have been integral to developing this year’s event. “By changing our whole approach this year, we are putting Cereals firmly back on the map as the leading technical arable event,” says Jon Day, event director. “Our collaborative approach, with exhibitor and farmer advisory boards driving the direction of the event, will ensure it remains relevant to the arable industry both now and in the future.”
The experience will begin the moment visitors set foot on the site, thanks to the new Innovation Entrances, which provide a preview of some of the exciting technology and ideas across the event site. “We want a visit to Cereals to be inspiring from start to finish – not just while looking around exhibitor stands,” explains Mr Day. “Therefore, some of the latest arable innovations will be highlighted at both of the visitor entrances – giving farmers a flavour of what they can expect to see and hear during the day.”
For those wanting to keep up with the latest industry news and research, the popular Arable Conference has benefited from a fresh look – splitting into two areas: Cereals Controversial and Cereals Conversations. Cereals Controversial will include panel debates with politicians and leading industry officials – and will be a hub for discussion of the hottest topics in the sector. In the Cereals Conversations marquee, talks will take a more technical and practical approach, arming visitors with the latest scientific knowledge and research to put into action.
The site spans over 45ha, and visitors will be able to take advantage of new guided tours – with a range of topics including variety choice, managing soils, and weed control techniques – as well as ‘Here to help’ points featuring dedicated staff to answer questions and direct visitors to exhibitors that can help.
Exhibitors will offer the latest advice, products and services for arable farmers and agronomists looking to improve their businesses. Companies returning to Cereals in 2018, after a break, include: Amber Valley Developments, B.A. Camgrain, Caulkett, Cheffins, Ecosure, Mark Weatherhead Ltd, New Holland Agriculture, P. Tuckwell, Prodata Weather Systems, Rand Brothers, Samco, Tees Law, Terrington Machinery, UK Power Networks, and WMEC.
Another significant change to this year’s event is a simplified online ticket purchasing system for advance tickets, and improvements to the on-site box office, based on visitor feedback – meaning it’s now easier than ever to attend. “Over 20,000 farmers, agronomists and industry experts visit Cereals each year,” adds Mr Day. “It really is the place to discover the latest arable innovations, hear from key opinion leaders and find the best arable products and services to help businesses thrive.”
Tickets are now on sale via the website www.cerealsevent.co.uk/tickets and cost £24 for a one-day adult ticket, £32 for a two-day adult ticket, and £20 for a one-day student ticket, with discounts available on advance and group bookings.