British Sugar is pleased to announce the appointment of Daniel Green as their new Agriculture Director.
Daniel has a breadth of experience ranging from his family arable farming background, as well as working through various operational roles since joining British Sugar in 2003. Most recently, Daniel’s role was our Factory Manager at our Cantley plant where he has been instrumental in building and leading the team to transform the performance of all aspects of the plant; from receiving sugar beet, through to delivering our range of products to our customers.
Commenting on Daniel’s appointment, Paul Kenward, Managing Director of British Sugar said: “This is an incredibly important role within British Sugar and Daniel is a natural fit. Farmers are our customers, who can choose whether to plant our crop, or indeed another break crop, and therefore it’s incredibly important to understand the risks and rewards of making these crop choices. Daniel’s farming background, together with his knowledge and experience of running one of our factories, and strong leadership skills, is integral. I wish Daniel every success in this role”.
This appointment follows the departure of Peter Watson who left the business in February, after 26 years in various positions within Associated British Foods, and most recently as Agriculture Director for British Sugar.
Daniel Green, Agriculture Director, commented: “It was great to be welcomed at the NFU Conference by so many colleagues last week. My focus is on working with our partners to share in the success of a thriving homegrown beet sugar industry. I want us to further strengthen collaborative relationships with growers, understand growers’ increasing costs and crop alternatives so sugar beet can be a profitable crop on farm, and continue the partnership work to improve ‘campaign’ for all – growers, hauliers, harvesters, and processor.”
*The period during which sugar beets are first harvested through to the last beet being processed at the factory, is a called a ‘campaign’. During the campaign, sugar beet factories operate 24-hours per day, seven days per week.
