We are a group of experienced journalists and PR consultants, specialising in agriculture and the rural sector. Subjects covered range from technical livestock articles to detailed arable or horticultural features. We also have expertise in farm machinery and equipment, consumer-facing articles and business topics. We are all members of the British Guild of Agricultural Journalists (BGAJ), which provides opportunities for professional development through training, networking events and awards. Whatever your media needs, we can fulfil them.
Agri-hub Team
Olivia Cooper – Founder of Agri-hub. Olivia is an award-winning journalist and PR consultant, specialising in rural and agricultural business promotion. She is a regular contributor to Farmers Weekly, Farmers Guardian, and other specialist publications. She is former chair of the BGAJ and is an accredited CIPR practitioner.
A life-long motor racing enthusiast, from April to September Olivia can be found on the UK hillclimb scene. In 2021, she travelled to Braga, Portugal to race as part of Team GB in the FIA European Hillclimb Masters and was crowned Masters Ladies’ Champion. She lives in Devon with her husband and teenage twins, who are now learning the hillclimb ropes.
Contact: [email protected] or 01392 840009
Twitter: @OliviaCoop1227 LinkedIn: Olivia Cooper
Ruth Wills – Ruth joined the team in 2018 with a degree in Rural Business Management. Living on a dairy farm, livestock is at the heart of her journalistic interests. Supporting British farmers by helping tell their stories has seen her become a 2021 IFAJ Young Leader, travelling to Kentucky to attend and report from the Alltech ONE Conference.
Keeping her company at her home office is 2.5 year old Huntaway cross, Freddie. Ruth has grown a social media following as a talented content creator, her feeds often feature delicious feasts, coastal views, and of course, dairy cows.
“I love my job because every day is different and completely unique – no two days are the same,” says Ruth. “One day I could be writing about arable rotations, the next I’m brainstorming social media content for a client, and then out on farm the day after.
“The thing about agriculture is that it is always changing and evolving – there are always new things to learn. I’ve also been lucky enough to travel with my job, which has been incredible; because farming is present in every country worldwide, the possibilities are endless.”
And teamwork inspires our ambitions as individuals, adds Ruth. “We have a wonderful, supportive team at Agri-hub and I feel very lucky to work alongside such talented people (who bring biscuits).”
Contact: [email protected]
Twitter: @farmerruth LinkedIn: Ruth Wills
Jenni Green – Jenni joined the Agri-hub team in spring 2026 with agriculture at the centre of everything she does. Growing up on a mixed farm in north Oxfordshire – pigs, sheep and arable -and studying at Harper Adams, she has kept one foot firmly in the field ever since.
Before joining the team, Jenni ran her own digital communications business for seven years, freelancing for agencies and working directly with deer farmers, agri-marketing teams, agricultural consultants and agri-tech specialists. Along the way, she developed a particular strength in organic content creation, crafting stories and campaigns that speak authentically to farming audiences.
Her passion for the sector is matched by a string of achievements: An Oxford Farming Conference Scholarship, a Travel Scholarship, a place on the British Guild of Agricultural Journalists’ John Deere Journalism Course, and a byline in Farmers Weekly. That same passion led Jenni to co-found the South West Women in Agriculture Network, connecting those on the ground with industry professionals and championing the diverse range of roles that modern farming has to offer.
A teaching qualification and experience delivering training mean Jenni has a knack for translating complex ideas into clear, accessible copy, and for getting the best out of the people she speaks to. “The world of agriculture is so exciting, the people I get to speak to are absolute experts in their field, and it really is a privilege to hear their stories and help share them,” Jenni explains.
Now based in Cornwall, surrounded by fields, Jenni is rarely short of inspiration. Three working gun dogs and a couple of chickens keep her company, and she’ll gladly jump in her wellies and help out on friends’ farms at any given opportunity. You’ll find her on LinkedIn for professional updates and on TikTok for a rather more candid look at day-to-day life. “The Agri-hub team has a great depth of knowledge, experience and expertise – not to mention some excellent contacts,” she adds. “It really is a wonderful team to be part of.”
Contact Jenni: [email protected] / 07901 190822
LinkedIn: Jenni Green
Heather – Olivia’s family whippet, full of mischief – when not snoozing for 23 hours of the day – she has a pretty impressive turn of speed!
Queen of the office and morale booster extraordinaire, she is a coach potato of the very best sort. Heather became a mother in February 2022; the world is certainly a much better place for having more Heathers in it.
She loves a biscuit (who doesn’t) and very much dislikes squirrels (and cats).
Fern – Agri-hub’s newest four-legged recruit. Daughter of Heather, she is all kinds of fun with a good slosh of mischief.
When she’s not busy recreating Phar Lap’s greatest race, or impersonating an alligator, she’ll often be found in a full whippet-wrap with Heather, or blissing out having a proper cwtch with one of the two-legged team members.
She is a words of affirmation and physical touch girly – absolutely hates going more than five minutes without being loved on.